MAKE MONEY WITH YOUR WAPSITE REGISTER HERE
Increase Impressions
One of the more obvious ways to increase the money you make with adsense is to increase the amount of traffic to your web site, which in turn will increase the number of impressions you receive on your page or site.
Increasing traffic to your web site goes beyond what we'll talk about here, but we'll give you some other great methods of increasing your number of impressions.
Increase Impressions
One of the more obvious ways to increase the money you make with adsense is to increase the amount of traffic to your web site, which in turn will increase the number of impressions you receive on your page or site.
Increasing traffic to your web site goes beyond what we'll talk about here, but we'll give you some other great methods of increasing your number of impressions.
Google AdSense requires JavaScript, and if your viewers do not have JavaScript enabled, they will not be able to your ads. For the visitors you are already attracting to your site, a way of motivating them to click on your AdSense ads is to encourage them to enable JavaScript if they haven't already. One strategy to motivate users to enable JavaScript is to add content to your page that is only available through JavaScript. Add browser JavaScript detection to your HTML to alert visitors that if they do not have JavaScript enabled, they are only able to view a portion of the content that is available on your web page/web site.
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Even a small increase in your Click-Through-Ratio can potentially result in a large increase in revenue. If you raise your CTR of 1.0 to a CTR of 1.1, that should result in a revenue increase of 10%. There are quite a few on-page factors that can affect your Click-Through-Ratio. Some of these factors include:
- Ad placement- Where are your ads placed on your site? WIll visitors be more likely to notice them, or ignore them?
- Ad color- Do your Ads blend in with your site, or do they stick out like a sore thumb?
- Ad unit style- Does the style of your Ad units correspond with the style of your web site?
- Total number of links- Do you have too many links, or too few?
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One of the best locations on a web page to place an ad is where the visitor is most likely to be looking for more information.
When you first open up one of your web pages, where does your attention immediately focus? That is where you want to place an ad.
Ads that seem to do the best seem to be ads which are inline with the other content that is on your page. Even though this is the best way to place ads on your page, you may find it difficult to do this throughout your entire web site. The best way to position ads across an entire web site is usually by using Shared HTML (shtml) and Cascading Style Sheets (CSS). Using these aids in the positioning of ads appearing in relatively the same positions throughout a range of web pages inside your web site.
When you first open up one of your web pages, where does your attention immediately focus? That is where you want to place an ad.
Ads that seem to do the best seem to be ads which are inline with the other content that is on your page. Even though this is the best way to place ads on your page, you may find it difficult to do this throughout your entire web site. The best way to position ads across an entire web site is usually by using Shared HTML (shtml) and Cascading Style Sheets (CSS). Using these aids in the positioning of ads appearing in relatively the same positions throughout a range of web pages inside your web site.
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Ads On the Top of the Page
AdSense ads that are placed in the header of the page seem to do fairly well. The placement is great to catch the eye of your visitor, but as you may have heard the term before, many users become "ad blind" and they will tend to overlook ads placed in the position. One way to avoid this common problem is to place your AdSense ad underneath the header of the page and into the actual content of the page. If you are able to divide your content into sections, this will work nicely since it will look symmetrical and blend nicely.
Ads On the Bottom of the Page
AdSense ads that are placed in the header of the page seem to do fairly well. The placement is great to catch the eye of your visitor, but as you may have heard the term before, many users become "ad blind" and they will tend to overlook ads placed in the position. One way to avoid this common problem is to place your AdSense ad underneath the header of the page and into the actual content of the page. If you are able to divide your content into sections, this will work nicely since it will look symmetrical and blend nicely.
Ads On the Bottom of the Page
Basically, AdSense ads that are put at the bottom of the page just don't work well. When you read a web page, you read from the top to the bottom, and many people will never actually reach the bottom of the page, therefore never seeing your ad. Another reason that visitors may never see these bottom ads is if they are using a different size screen than you intended, and they simply don't scroll down to the bottom of the page.
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Ads On the Right Side of the Page
Ads that are positioned on the right side of a web page seem to perform fairly well. They are also currently a huge trend among AdSense users. Currently, ads positioned on the right of the page do a little better than the ones at the top of the page, probably because they are less apt to ad blindness. If you decide to place ads on the right side of your web page, be sure to test the page at various screen resolutions in various browsers. The pages should automatically resize to fit any screen resolution in order to avoid the ads getting pushed off the main screen, making the user have to scroll over to see them.
Internet Explorer seems to have a glitch that sometimes will cause ads on the right side of a page to be knocked down below the content in cases where the total width of the page is equal to 100%. In order to avoid this, make sure that your web page's total with is around 96% or less.
Ads On the Left Side of the Page
It's believed that AdSense Ads that are placed on the left side of a web page may achieve the most. Since many web sites use the left side of the page for the web site menu, a majority of users will automatically look to this side of the page for navigation. Doing this can present a problem for you because you now need to find a new place to put your site menu. Some people use top menus, some use the right side of the page, but using the right side of the web page may cause confusion among some of your visitors. One good solution is to place one single ad above the menu, and one below the menu. This way you're not displacing your standard web page features.
Ads that are positioned on the right side of a web page seem to perform fairly well. They are also currently a huge trend among AdSense users. Currently, ads positioned on the right of the page do a little better than the ones at the top of the page, probably because they are less apt to ad blindness. If you decide to place ads on the right side of your web page, be sure to test the page at various screen resolutions in various browsers. The pages should automatically resize to fit any screen resolution in order to avoid the ads getting pushed off the main screen, making the user have to scroll over to see them.
Internet Explorer seems to have a glitch that sometimes will cause ads on the right side of a page to be knocked down below the content in cases where the total width of the page is equal to 100%. In order to avoid this, make sure that your web page's total with is around 96% or less.
Ads On the Left Side of the Page
It's believed that AdSense Ads that are placed on the left side of a web page may achieve the most. Since many web sites use the left side of the page for the web site menu, a majority of users will automatically look to this side of the page for navigation. Doing this can present a problem for you because you now need to find a new place to put your site menu. Some people use top menus, some use the right side of the page, but using the right side of the web page may cause confusion among some of your visitors. One good solution is to place one single ad above the menu, and one below the menu. This way you're not displacing your standard web page features.
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At Adsense Support they offer advice as to what color palettes will most likely bring more clicks to the Adsense ads. This is what Google AdSense Support says:
“If you want the biggest revenue impact for the smallest effort, we recommend optimizing your color palettes. Choosing the right palettes can mean the difference between ads your users will notice — and click — and ads they’ll skip right over.
We’ve outlined a few strategies below that are designed to decrease ad blindness, the tendency for users to ignore anything that’s separate from the main content of your site. By making these changes, you’ll be making your ads more visible to users. The goal isn’t to confuse users into thinking ads are content, but to get users to see and read the ads so they can click on those that interest them.
Let’s briefly define the three techniques you can use to design color palettes that will be successful for your site:
- To blend, make the background and borders of your ads the same color as the background of your page where the ad is placed. If your site has a white background and you don’t want to spend a lot of time choosing ad colors, we recommend using our pre-designed Open Air palette.
- To complement, use colors that already exist on your site, but don’t match the background and borders exactly where the ads are placed.
- To contrast, choose colors that stand out against the background of your site. Contrasting is recommended only for sites with dark background, so we suggest using a palette with white background, white borders, and blue titles. For most color techniques, we recommend using colors for your ad text and links that already exist on your site. For example, if the links on your site are all green and your text is black, use green links and black text in your ads as well. Since most users are accustomed to seeing blue links, you might also try using blue.In general, use common sense when choosing your color palettes. If your site’s main colors are pastels, don’t design ads that are all primary colors. Users won’t click on ads that are visually offensive.Even if your ads are designed perfectly, the techniques above might not work for a couple reasons:
- Does your site have mainly repeat visitors?
If your visitors come back day after day, they’ll likely become blinded to the position of the ads over time, regardless of the ad colors. Try rotating colors or occasionally switching the location of your ads on the page. - Does your site have a lot of ads and busy content?
If your site is filled with ads or packed with loads of competing content, chances are that you’ll need to use more visually arresting colors to make your ads catch a user’s eye. If the techniques above aren’t getting results for you, try using more prominent palettes
Tip for making your ads visible: open your page and give it a quick glance, putting yourself in the mind set of a regular user. Do the ads draw your attention, without being garish? Would you be likely to notice and read them, or do your eyes glide right past them? Try to find a balance between ads that overwhelm your content and ads that your users won’t even see. Imagining you’re a user, look at the examples below. Would you notice the ads in these implementations?
Tip for testing color palettes: add variety and freshness to your ads by rotating between several color palettes. All you need to do is choose the Use multiple palettes option when generating your ad code during the Choose Ad Format and Colors step in the ad code setup, then hold down the Control or Command key and select up to four color palettes. ”
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That's coming straight from the AdSense Source itself. You can choose to use their recommendations on ways to maximize site revenue with Adsense, but just for fun, I'll give you a few more opinions.
Some webmasters have reported that they had the most success with brightly colored ads which were in vast contrast with the color scheme on the rest of their web page or web site. Others say they've had the most success with blended ads, in perfect color scheme with the rest of the site. In my opinion, placing AdSense ads that blend with the other colors of my web page and correlate to the style throughout the rest of my site, have given me the best results. The reason for this is probably because the AdSense ads that come up on each page are relevant to the content on the page, and in turn may appear to the user that the ads are additional content. Trial and error is probably going to be the best method of testing which strategy works best for your individual web site.
Ad Unit Style
The setup of the Google AdSense programs have made a diverse selection of different ad unit sizes and styles, as well as the link units and search units. AdSense for content unit styles include:
Ad Unit Style
The setup of the Google AdSense programs have made a diverse selection of different ad unit sizes and styles, as well as the link units and search units. AdSense for content unit styles include:
Horizontal Ad Units:
Square Ad Units:
| Horizontal Text Link Units:
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|---|
Skyscrapers work excellently for advertisements, because they seem to be less affected by ad blindness than horizontal ad formats.
Rectangles, Squares, and Buttons are extremely convenient for placement inside a content area. It's true that the rectangles may be more difficult to place how you would like them to be, but they do offer some of the highest revenue potential.
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Total Number of Links
Not having an extraordinary number of links on any of your content pages is a way of increasing revenue by decreasing the options presented to your web site visitor. Think of it like this: If one of your web pages has fifteen links and one wide skyscraper on it, the user then has twenty options to leave your page without closing the browser window. Therefore, if the user clicks on a link, then the odds that the user will choose to click on one of the AdSense links are 5 in 20. If you instead reduce the number of all the other links that you have on your page to say 5, then the number of options available to the visitor is reduced to 10, making the odds of the user choosing to click on an AdSense link 5 in 10.
Test, Test and Test Again
Testing, trial and error is going to be essential in increasing your CTR percentages. Try changing your ad colors and then keep an eye on the stats to see if there was any improvement. Do the same thing with the different ad units and different ad placement. If there's no improvement, try something else. You'll get it right.
Total Number of Links
Not having an extraordinary number of links on any of your content pages is a way of increasing revenue by decreasing the options presented to your web site visitor. Think of it like this: If one of your web pages has fifteen links and one wide skyscraper on it, the user then has twenty options to leave your page without closing the browser window. Therefore, if the user clicks on a link, then the odds that the user will choose to click on one of the AdSense links are 5 in 20. If you instead reduce the number of all the other links that you have on your page to say 5, then the number of options available to the visitor is reduced to 10, making the odds of the user choosing to click on an AdSense link 5 in 10.
Test, Test and Test Again
Testing, trial and error is going to be essential in increasing your CTR percentages. Try changing your ad colors and then keep an eye on the stats to see if there was any improvement. Do the same thing with the different ad units and different ad placement. If there's no improvement, try something else. You'll get it right.
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Increase Cost-Per-Click (CPC)
Not all Google AdSense ads are created equal. The advertisers for Google AdWords bid for their relevant keyword combinations, and some are much more costly than others, which is where you make your higher revenue on cost-per-click. When you place AdSense on any of your pages, the Google AdSense robot, Mediabot, will then automatically scan your web pages in order to determine the appropriate ads to be displayed on your page. There are strategies and ways to create web pages to specifically target and attract specific keywords from the AdSense program. You can create a Google Adwords account in the Google AdWords advertiser interface to more accurately determine which keywords have a higher Cost-Per-Click. You'll be able to get a feel for the average cost for each keyword. Using this new information, you may decide you wan to create a new web page or even a completely new web site.
Increase Cost-Per-Click (CPC)
Not all Google AdSense ads are created equal. The advertisers for Google AdWords bid for their relevant keyword combinations, and some are much more costly than others, which is where you make your higher revenue on cost-per-click. When you place AdSense on any of your pages, the Google AdSense robot, Mediabot, will then automatically scan your web pages in order to determine the appropriate ads to be displayed on your page. There are strategies and ways to create web pages to specifically target and attract specific keywords from the AdSense program. You can create a Google Adwords account in the Google AdWords advertiser interface to more accurately determine which keywords have a higher Cost-Per-Click. You'll be able to get a feel for the average cost for each keyword. Using this new information, you may decide you wan to create a new web page or even a completely new web site.
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AdSense Alternate Ads
On some occasions, Google AdSense is not able to find relative advertisements for your web page. In this case, AdSense randomly chooses a Public Service Ad (PSA) to put in your ad space. Unfortunately, PSA's generate no revenue for you. Google has created the ability to load an alternate ad when it cannot find a matching ad. This is accomplished by setting a variable called google_alternate_ad_urlin your AdSense layout code:
AdSense Alternate Ads
On some occasions, Google AdSense is not able to find relative advertisements for your web page. In this case, AdSense randomly chooses a Public Service Ad (PSA) to put in your ad space. Unfortunately, PSA's generate no revenue for you. Google has created the ability to load an alternate ad when it cannot find a matching ad. This is accomplished by setting a variable called google_alternate_ad_urlin your AdSense layout code:
google_alternate_ad_url = "/adsense-alternate-ad.shtml";
This type of alternate ad can include advertisements from Google AdSense competitors, such as Clicksor. Using this method enables you to create revenue which you would normally lose due to AdSense PSAs.
Future Improvements to AdSense which will Increase Revenue to You
Future Improvements to AdSense which will Increase Revenue to You
Google is constantly improving the AdSense program. Many of these improvements will mean additional revenue in your pocket. Google has recently improved the speed with which MediaBot accesses new web pages. This means that you start earning revenue more quickly. Google is constantly working to improve the relevancy of AdSense ads. Ads which are more relevant are more likely to be clicked on by web site visitors.
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